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B2C
MOBILE DESIGN
DESIGN SYSTEM
Redesigning India’s credit experience for 50M+ users
Simplfying credit discovery and management through a unified app and web redesign that improves clarity, usability, and adoption.
ROLE
Senior UX Designer
TEAM
3 UX Designers
1 Visual Designers
1 Project Manager
TIMELINE
6 months
TOOLS
Figma, Figjam,
//PROJECT OVERVIEW
TransUnion CIBIL plays a central role in India’s credit ecosystem, enabling consumers and institutions to access credit information.
The redesign aimed to streamline credit report understanding and dispute journeys, creating a clearer, more cohesive digital experience.
//GOAL
Our mission was to simplify credit discovery and management through a unified app and web redesign that improves clarity, usability, and adoption.
//OBJECTIVES & GOALS
Expanded Reach
By successfully launching the mobile app and expanding service access to over 50 million users.
Increased performance
was achieved by 70% improvement in mobile responsiveness and platform performance post-launch.
Reduced Drop-offs
by effectively lowering user abandonment during key conversion stages for a more efficient funnel.
Customer Growth
by expanding the customer base and increasing engagement through successful marketing campaigns.
// KEY HIGHLIGHTS
Research-Driven UX Strategy
Usability audits, behavioural insights and stakeholder inputs revealed pain points in discoverability, comprehension and trust, shaping a simplicity-focused strategy.
Score Cards Simplified
CIBIL score and related information presented through structured cards with custom icons for clarity.
Illustration System Design
Custom illustration library designed to enhance engagement, communication, and visual storytelling across the platform.
//THE RESULT
We redesigned TransUnion CIBIL’s digital experience to simplify credit management, reduce cognitive load, and create a scalable foundation for future growth - impacting over 50 million users across India.
Simplified
Complex, text-heavy flows into intuitive mobile journeys.
Unified
Brand experience with a cohesive mobile component library.
Guided
Users using research-led wireframes and clear instructions.
//SNAPSHOTS
The Mobile App & Web App Experience
Core mobile app experiences (onboarding, credit score, login, and dashboard) to simplify how users access and understand their CIBIL data.
Information architecture and wireframes for key journeys (report, offers, repayment, simulator) to streamline complex financial workflows.
Engaging credit education and insights experiences (score breakdown, history, learning modules) to improve financial literacy and user understanding.
